THE APPROACH

The center's business literacy program is delivered predominantly by means of 'Google meet' video conferencing platforms. It uses a cohort approach, where by business ideas of young persons are taken from inception , all through maturity. The program ALIGNS one's; Value proposition, Market and the Product or service with customer needs & wants.

Upon completion of each module, the trainees are given assignments that necessitate field interaction (e.g. an analysis of the industry or market they are targeting, segmenting consumers in that target market, etc.). These assignments are pitched to our mentors for feedback. In an increasingly digital world, we believe that a virtual approach will enhance the digital skills of the trainees.